MUCH MORE THAN AN UPGRADE
Just like its world-renowned cameras, the firm’s new references bank on high-performance engineering and cutting-edge design that guarantee formidable efficiency.
In Wetzlar, time is a serious matter. The art of capturing fragments of time has been mastered for decades on end in Leica‘s historic headquarters. The brand’s founder Ernst Leitz I even drew his inspiration from the organization of Swiss manufactures to set up his own firm. He actually visited Neuchâtel to learn all about managing serial production. More recently, with its ZM 1 and ZM 2 watches, the famous red-dot brand illustrated its ability to finalize a watchmaking project boasting a real stylistic and technical personality, by adding Made-in-Germany components, in particular a hand-wound caliber. Today, with its new ZM 11, the firm wishes to enhance its offering by rolling out an automatic model.
For this timepiece, Leica turned to Switzerland and called on Chronade to develop the LA-3001 caliber (60 hours’ power reserve) that drives the ZM 11. This model is imagined around a 41 mm-diameter, titanium or steel case, waterproof to depths of 100 meters, which hosts a charming dual-layered dial. If you look at the dial head on, it seems to be dressed in black. But, if you view it from a different angle, another color appears. Bright red jazzes up the 250-piece limited Titanium Launch Edition. Whilst the Titanium Coffee Black flaunts warm tones and the Steel Midnight Blue, azure hues. To seal their chic & sporty look, these ZM 11 can be worn on a vulcanized rubber strap, a Cordura textile one, or a steel or titanium bracelet, depending on the version. An ingenious system, where you just need to press a button featuring Leica’s famous red-dot logo, lets you change straps as quick as a flash.
