STYLIST Tissot

STYLIST Tissot

TRIUMPHANT COMEBACK

Affordable luxury isn’t hackneyed marketing patter for the brand from Le Locle. These reinterpretations of a great classic with their attractive price tag actually substantiate this axiom.

Just like society that was undergoing rapid change in the 1960s, a new wind of creative change would set watch design free from conventions. At Tissot, watch cases forsook the familiar rounded shape and went on to explore one-of-a-kind geometrics in 1965 through the Stylist collection. Oval and rectangular models, masterfully mixing straight lines and curves, would take center stage during the 70s, forever with a desire to reinvent the codes of a style that was offbeat yet elegant. This year, the brand from Le Locle has chosen to reconnect with this creative past and has revived this appealing range with two initial references with great stylistic personality.

This duo shares the same sophisticated identity. The cushion-shaped case, waterproof to depths of 50 meters, definitely places the accent on elegance through its harmonious 32 mm-diameter, 7 mm-slim size. What’s more, the baton-type hour and minute hands are driven by a highly-accurate quartz caliber equipped with a battery lifetime indicator. Here, time data scenography is resolutely low-key. Yet, incredibly effective. One stands out with its gradient-toned blue dial featuring Roman numerals, the other boasts a sunburst silvered decor set off with yellow PVD markers. The first is complemented by a black leather strap, the second, a light brown one. An interchangeable quick release system invites wearers to opt for an alternative anytime, anywhere. Given its great versatility, the Stylist will always be at the ready to match wardrobes and moods.