After Shanghai, then Seoul, Dubai, Milan and Tokyo were the final stop-offs for the amazing Serpenti Factory exhibition honoring the 75th anniversary of one of Bulgari’s signature icons. Historic jewelry and watch models were showcased in settings that astutely mixed media from today and from yesteryear. For each stage, a host of visual artists imagined exclusive scenographies such as wavy installations with, of course, the snake as the central theme. In Italy, Fabrizio “Bixio” Braghieri painted watercolors center staging reptiles. In the Japanese capital, “Serpenti Metamorphosis” breathed life into multimedia artwork generated by artificial intelligence and produced by algorithms created using 200 million images of nature. In the United Arab Emirates, Azza Al Qubaisi, jewelry designer and sculptor, diffused her art through locally-sourced materials, sustainable practices and traditional techniques. She drew her inspiration from nature, capturing the movement and the environment rather than the snake itself. This approach boosted the narrative even more.

Alongside these dreamlike interpretations, a wide array of Serpenti Tubogas variations, outstandingly-elegant jewelry pieces and other secret watches from the collection highlighted the Rome-based brand’s incredible heritage. Each piece contributes to enriching the fascinating history which began in 1940. Each upgrade illustrates Bulgari’s ability to ensure the icon is in tune with the times and to meet the expectations of elegant wrists in search of something different. With its one-of-a-kind, timeless design and its exquisitely-glamorous personality, the Serpenti bewitches forever.

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The must-not-miss Grand Prix d’Horlogerie de Genève is an opportunity to honor outstanding creations which have made their mark over the course of the year. During the latest edition, Bulgari’s excellence was unanimously acclaimed by the jury, made up of sector professionals, and ensured it won the Jewellery Watch Prize category trophy. This achievement highlights the incredible work accomplished by the Rome-based brand’s craftspeople to finalize the Serpenti Misteriosi Cleopatra watch. This exceptional piece, imagined as a manchette (10.80 x 17.25 mm) boasts impressive rose gold cuff-style armature adorned with nearly 4,000 snow-set diamonds.

What’s more, thanks to the talent of the manufacture’s jewelers, nine other remarkable precious gems are showcased on this piece. In addition to a pair of topazes (~24 ct), a duo of rubellites (~13.4 ct), two tanzanites (~13 ct), and a couple of amethysts, with a total weight of over 50 carats, enhance this sumptuous creation with their vibrant colors. It took over 470 hours of meticulous work to set these stones. Each stone was custom cut to fit perfectly into the elegantly-graphic composition. Some even sacrificed up to two-thirds of their volume to achieve the clarity and dazzle desired. The diamond-set dial, reigning in the center of this sparkling rainbow, is topped with a hexagonal topaz of over 5 carats. The hour and minute hands tick by under this translucent gem. Every single facet works its magic. In other words, when virtuosity crafts the extraordinary.

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Exalting time. Every detail counts to achieve this. Bulgari accomplishes it with great virtuosity. The new Divas’ Dream Peacock Mother-of-Pearl Marquetry illustrates this perfectly. A savvy choice of materials create a harmonious, dazzling scenography. On the dial, delicate mother-of-pearl marquetry breathes life into a majestic peacock fanning its feathers. Each fragile, arabesque-designed element is painted on its reverse before being assembled like a jigsaw puzzle to form a sublime mosaic sparkling with a myriad of azure hues. Discreet gold threads separate them, structure the dreamlike plumage and spotlight the iridescent glints. Rose gold plumes crown the beaked head.

The backdrop, with its white mother-of-pearl engraved with rays and six diamonds poised as markers, illuminates the creation finalized thanks to the expert know-how of the manufacture’s craftspeople. Identical precious brilliant-cut round stones, 82 in all totaling around 1.28 carats, gleam on the bezel and strap lugs. The warm glimmers of the 33 mm-diameter case rose gold marry with the deep blue ones of the large-scaled alligator strap clasped by a pin buckle. The duo of quartz movement-driven, faceted hour and minute hands whirl accurately around this exclusive, elegantly-elaborate scenescape. The crown, topped with a pink cabochon-cut rubellite ensures their setting. Everything emphasizes feminine glamour, forever reinvented.

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How on Earth can you not be charmed when a peacock parades in full regalia and fans out its sublime colored plumage? How on Earth can you not be under the spell when you discover the dazzling dial of the Divas’ Dream Peacock Precious Marquetry with Jumping Hours and Retrograde Minutes? In both instances, emotion is the name of the game as both perform a subtle, bewitching choreography. Thanks to expert staging, precious materials breathe life into delicate marquetry inspired by the mosaics of the Roman Baths of antique Caracalla. The marriage between malachite, aventurine and astute snow-set diamonds plays on curvaceous lines and conjures up the gleaming plumage of great majestic birds. An emerald evokes the peacock’s eye. The composition illuminated by the sumptuous gems reigning on the bezel is showcased in an elegant 37 mm-diameter rose gold case.

What’s more, the creation finalized thanks to craftspeople’s mastery, center stages the talents of the manufacture’s watchmakers. No hands tick over in this exceptional piece. The BLV 262 caliber animates a one-of-a-kind display of time. The hour numerals slide by in an aperture. At the same time, a tip extending out of the mineral feathers points to the semi-circular minute scale set around the fringe of the aventurine dial. Once it has completed its tour, it returns instantly to the start. This selfwinding movement delivers 42 hours of power reserve. A ballet that will definitely astound you for days on end.

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Questing elegance not appearance, refinement not fashion fads. As end-of-the-year celebrations come around, getting together with family and friends is synonymous with moments of shared pleasure. For Bulgari, this enchanting period rhymes with a desire to delight. The quest for magnificence comes to life this year during a campaign center staging the discreet charm of Anne Hathaway. The American actress and ambassador of the Rome-based brand, dazzles in timeless settings. Her fascinating beauty catches the light. A selection of feminine-looking watch and jewelry creations taken from the Serpenti Tubogas, Serpenti Seduttori, Bulgari Bulgari and Divas’ Dream collections play leading roles in scenescapes reminiscent of the Eternal City. The delicacy of jewels espousing design driven by effective stylistics. Charm reigns supreme in an ode to colors, to precious gems and to exclusive materials. Accessories are no longer just details. Their presence sets off a look, asserts an attitude. Elegance is likewise diffused with a masculine touch in Bulgari Aluminium chronographs and Octo Roma range watches.

Since November 7, 2023, Bulgari has been inviting us to celebrate this joyful journey around the globe. An innovative experience known as “Celebrating Magnificent Wonders”, powered by generative IA, offers lovers of the brand the opportunity to create and send one or more greeting cards, inspired by signature icons. The initiative, accessible online, is also available in specific Bulgari stores. Fantasy is enlivened by a festive touch, wherever you may be.

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Time nurtures a close, delicate bond with nature. For decades, Bulgari has been elevating this through outstanding creations, in particular its Divas’ Dream Peacock collection. The expertise of craftspeople working to perpetuate the excellence of métiers d’art helps shape the roving imagination of the manufacture’s watchmakers. The Divas’ Dream Peacock Feather Marquetry watch is infused with this ability to enchant. Twelve exquisite peacock feathers are assembled on the dial using a technique conceived in Antique times to fashion a delicate mosaic featuring multiple hues of blue and green. All were selected from feathers these birds with their colored plumage had lost naturally. Incredible precision is then required in this meticulous craftsmanship to craft, to affix and to trim to the shape desired.

As well as being symbolically significant, they conjure a harmonious, mesmerizing composition, set off by the addition of 76 round diamonds totaling around 1.20 carats. These precious gems are strewn across the 33 mm-diameter case and the fan-shaped lugs. These rose gold-crafted elements enhance the piece’s sophisticated personality even more. The quartz movement-driven hour and minute hands are adjusted by the crown topped with a cabochon-cut sapphire. And, for a perfectly-fitting finish, this watch is accompanied by a silky-green alligator strap, clasped by a pin buckle, and sculpted in the same metal as the case. As proud and majestic as a peacock on the wrist. Bewitching. Why resist?

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