Good seed makes good crops! Discovering the new Octo Finissimo Skeleton 8 days leaves no room for doubt. The watch indeed bears all the aesthetic characteristics inherent to the Bulgari men’s collection. Its sculptured octagonal chiseled case, with a satin polish finish, is topped with a round bezel. Its dimensions carry us into the exclusive world of extra-flat timepieces, 40mm in diameter and 5.95mm thick. The refined material, pink gold and the dark brown alligator leather of the wristband, closed by a pin buckle, amplifies the Italian elegance dear to the manufacturer. However, some details differ from the previous skeletonized version.

Thus, on an open architecture devoid of any dial, the pair of hour and minute hands appear. This golden duo points to slender markers machined from the same precious material. In contrast, all are highlighted by an openworked structure coated with an anthracite PVD treatment. To say that the legibility of the figures is excellent is an understatement. The taut lines of the bridges and the curves of the wheels create a resolutely modern visual harmony. At 7:30, the shape of a gauge indicator hugs the small seconds hand as it gyrates. Practical yet discreet in order to preserve the elegance of the design, this function indicates the available energy. Under the brand logo, the inscription eightdays conveys an idea of the performance. Thanks to the new BLV 199 SK caliber developed in-house by Bulgari’s watchmakers, the cylinder stores 192 hours of power reserve. A feat for this manual winding movement measuring only 2.50mm high!

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In Unexpected Wonders, filmed by the brilliant Italian director Paolo Sorrentino, Bulgari’s muses Zendaya and Anne Hathaway evoke the timeless beauty in which the ordinary becomes extraordinary. What city other than Rome better epitomizes such charm and grace? It is therefore not without merit that the Eternal City is once again the setting for the second part of this campaign, dedicated for the first time to men’s watches. The manufacturer from Rome invites us to follow our own path, just like the one taken by its brilliant and charismatic ambassador Lorenzo Viotti. For this series, the Octo Finissimo Automatique and the Octo Finissimo Calendrier Perpetuel are the finest watches in the world in their category, becoming accomplices of a life filled with passion.

Born in Lausanne in 1990 to an Italian family, the Franco-Swiss conductor shares Bulgari’s quest for excellence, virtuously combining the rigor of classical music with the spirit of innovation. “I really believe in wonder, the simple fact of being able to admire the city of Rome, to feel the power of history, and the genius of humanity, this amazes me.” Thus, Lorenzo Viotti conveys his emotions. Without holding back. His atypical, spontaneous personality is captivating. With more than 100,000 followers on his Instagram account, the music director of the National Opera and the Netherlands Philharmonic takes pleasure in connecting with people. He wields the conductor’s baton as virtuously as he does social networks with one goal: drawing the younger generation to his concerts. To achieve this, Lorenzo Viotti, like Bulgari, likes to go against the grain, not against the rhythm!

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Towards the middle of the 20^th century, an incredible new creation was born to be wrapped around the most discerning wrists. Since then, its multiple descendants never cease to mesmerize, irrespective of their finery. Its face takes the features of a stylized snake head. Its body coils with voluptuousness. How can one not fall under the spell of the Sepenti watch? Synonymous with unambiguous femininity, the models adapt to the spirit of the times, combining the right material and exemplary finishes. In 2020, the remarkable Serpenti Seduttori Tourbillon combined fine watchmaking with fine jewelry. Enchantment reached its pinnacle.

This year, Bulgari is offering a fresh approach to its prestigious model. Approximately five carats of diamonds and seven carats of spinels adorn this unique variation in white gold. Colorless gemstones of exceptional purity pave the dial and surround the case. Its ideal proportions, 34mm in diameter and 9.40mm thick, give it the appearance of an exceptional jewel, enhanced by the incomparable brilliance of the jet-black gems positioned on the bezel, crown, and indexes. This stunning scenography highlights the regulating organ driven by the BVL 150 caliber. Despite its XS size of 22mm x 18mm, this hand-wound movement with 40 hours of power reserve has all the makings of a grand watch. To accentuate the watch’s exclusive personality, its wristband blends brilliant-cut diamonds and baguette-cut spinels to create a harmonious graphic composition in a very timeless Art Deco style. And the good news is that with the Serpenti Seduttori Tourbillon, femininity is not lost!

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“Whatever you dream of doing, get started. Audacity holds genius, power, and magic”* A mantra for the Bulgari man of the 21^st century! To accompany this approach, the manufacturer has been breaking watchmaking codes since 1998 with its Aluminum collection. A 40mm diameter case machined in the metal giving its name to the collection, together with a rubber bezel bearing the name of the Italian brand. Since then, this model and its variations, whose design more than ever reflects the spirit of the times, have become a landmark reference. With their common DNA, yet their original personality, the three limited series of 1,000 pieces each, with their graphic dials, are following the paths traced by their predecessors.

Bravery indeed, is what it takes when you line up for a race astride overpowered motorcycles. Bulgari pays tribute to this distinctive character trait with the Aluminum Chronograph Ducati, adopting the color codes of the famous motorcycle manufacturer from Bologna. Performance is the name of the game with its chronograph caliber capable of measuring time with pinpoint accuracy.

Courage also defines those who embark on board the Amerigo Vespucci. The sailing school ship of the Marina Militare trains future officers. Its motto “Non chi comincia, ma quel che persevera”, or Not the one who commits, but the one who perseveres, reminds us on the case back of the Aluminum GMT Amerigo Vespucci that rigor serves as a compass. An automatic movement animates the hands of this practical and aesthetic travel watch. Boldness also motivated Hajamie Sorayama when he introduced his disruptive erotic illustrations in the 1970s. The brilliance of his sensually anatomical robots graces the Sorayama Special Edition Aluminum with understated galvanized textures and details coupled with a laser-engraved pattern. The silvery dials with their pearlescent reflections recall the sublimely curved bodies of cars and planes that emerged from the Streamline Moderne aesthetic movement in the 1930s and 1940s. The presence of the number 2, the designer’s signature number, on the purified composition reinforces the offbeat personality of this limited edition. Audacity also requires a certain amount of know-how.

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Seasons come and go, elegance remains. Timelessness takes shape by means of a color, black, and a material, gold. The 33mm Serpenti Seduttori, with its lacquered dial and pink gold bezel, with or without 38 diamonds, illustrates this principle. The black DLC treatment of its wristband enhances its aesthetic appeal. The watch conforms beautifully to refined wrists on any occasion. This diamond light coating (DLC) also adorns the iconic Bulgari Bulgari watch in 33 and 41mm diameters. With their unfailing sobriety, the personality of these two timepieces also emphasizes their versatility. The favorite color of fashion designers also graces the Serpenti Spiga Ceramic. The watch is delicately nestled with the help of its double wrap wristband set with pink gold and 152 diamonds. 38 precious gemstones bring their brilliance to the bezel positioned on the 35mm ceramic case. Design is sublime!

Bulgari is putting on its party clothes with a trio of refined, masculine timepieces. The warm hues of pink gold bring to life the extra-flat 43mm x 8.75mm case of the Octo Finissimo Chronograph GMT. Within this finely crafted case, we find the mechanical excellence of the manufacturer in the form of the BVL 318 caliber with 55 hours of power reserve. This self-winding movement orchestrates with maestria the measurement of short times and a second time zone. The information flows with precision on a brown dial highlighted with a sunburst finish. The Octo Finissimo Automatique takes on the same look and is also entering the collection. A limited-edition yellow gold variation commemorates the 50th anniversary of the first Bulgari boutique in the United States. Life is a celebration!

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To describe Kazuyo Sejima’s work as graphic and sleek is to understate her exceptional talent. “My dream is for architecture to provide a meaningful contribution to contemporary society. Architecture is the way people come into contact with each other in space”, emphasizes the award-winning Japanese architect – winner of the 2010 Pritzker Prize, the highest distinction in this field, and the Golden Lion of the Venice Biennale of Architecture in 2004. Sharing, community spirit, and a questioning of encounters serve as a compass in her creations. She also values the functional indeterminacy of space. Establishing a close collaboration is an assurance of meeting her requirements and materializing them. Bulgari offers her the opportunity to do so in a special series bearing her name: the Octo Finissimo Automatic Sejima Edition.

Kazuyo Sejima is fond of semi-transparent surfaces. These surfaces cover many of the buildings she designed and give off a sense of mystery. This visual sensation also emanates from the watch’s dial. Made of sapphire glass decorated with an original pattern of dots, its presence evokes. The hour and minute hands, as well as the small seconds hand, move discreetly, powered by the self-winding BLV 138 caliber with 60 hours of power reserve. This ensemble harmonizes with the sculptural lines of the emblematic case, here with a diameter of 40mm. The polished steel of the case and the integrated wristband accentuate the graphic harmony, as if continuing the mirror effect created. The 360 examples of the Octo Finissimo Automatique Sejima Edition also come with a presentation box specially created for the occasion. Unique and hypnotic.

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